Google Brings Context-Aware Search Technology to Digital Display

Google Now - Outdoor Search

Google’s Now technology delivers mobile users with up-to-date information based on search history, location and time of day. For example, it can provide weather and traffic information based on it’s observation of a user’s daily routine.

Google has partnered with R/GA London to bring Google Now to digital display screens at 160 bus shelter and Underground locations around the city.

The pilot project dubbed “Google Outside”, takes into account such things as location and the weather to provide timely information about attractions and businesses in the local area.

[via Marketing Magazine UK]

UK

L’Oréal Paris Brings Interactive Vending Machine to NYC Subway Station

L'Oreal Paris - Intelligent Color Experience Vending Machine

This fall L’Oreal Paris is going underground to the subways of New York City with The Intelligent Color Experience machine.

The installation, created in a partnership between digital agency R/GA and CBS Outdoor, features a full-length interactive mirror that uses camera sensors to analyze the style and colour of the user’s outfit.

The machine creates a digital animation of the user’s silhouette and colours that they are wearing, and offers suggestions on which L’Oreal products may complement their look. The machine can be stocked with up to 700 items with prices ranging from $6.99 to $9.99. User’s can buy the products directly from the machine using their credit card.

The Intelligent Color Experience will be set up at Bryant Park Station at 42nd Street and Fifth Avenue from November 4 to December 30.

[via Brand Channel]

USA

DDB Begium and Pedigree Use Transit Posters as Signposts for Dog Walking Tours

Pedigree Belgium - Billboard Walking Tour

Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.

Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.

[via Ad Rants]

Belgium

Interactive Signage at UK Airports Lets You Rev-Up New Range Rover Engine

Range Rover - Interactive Signage

Passengers heading to their flights at Gatwick, Manchester and Stansted Airports were able to stop for a minute and experience the sound of the new Range Rover Sport, thanks to an interactive OOH campaign created by RKCR/Y&R.

An accelerator pedal was added to the display, that when pressed brought the sound of the Range Rover’s new 5.0 litre supercharged engine to life. The display used directional sound so that only the person pushing the accelerator pedal would hear the sounds of the revving engine.

Production was handled by Grand Visual with Curb Media providing the audio technology.

[via The Drum]

UK

McDonald’s Salute Blackhawks’ Victory with Hockey Stick Fries Bus Shelter

McDonalds - Go Blackhawks

Ad agency Leo Burnett and the McDonald’s operators of Chicago and Northwest Indiana, unveiled a fitting tribute to the hometown Stanley Cup champions Chicago Blackhawks with a series of bus shelter displays featuring hockey sticks that looked like french fries. As part of the campaign the agency and McDonald’s will make a donation of hockey sticks to local youth hockey programs.

[via Chicago Business Journal]

USA