Chevrolet Posts Little Red Corvette Tribute to Prince

Chevrolet Little Red Corvette - Prince

While Prince’s 1983 hit ‘Little Red Corvette’ was not completely about a hot sportscar (nudge-nudge, wink-wink). Chevrolet shared an image of a 1963 split-window Corvette on social media and followed it up by placing full page ads in The New York Times, the Detroit Free Press, the Los Angeles Times, USA Today and Minneapolis Star Tribune.

I am no fan of brands jumping into events like Prince’s death despite their motive, but Chevrolet’s effort seems a bit more thought out and connected the tone deaf efforts by Cheerios and Hamburger Helper.

The creative is from Chevrolet’s ad agency Commonwealth/McCann.

Print Ad Features Optical Illusion to Demonstrate Ford’s “Park Assist” Feature

Ford Explorer Parking Illusion

This print ad created by BBR Saatchi & Saatchi, Tel Aviv for the Ford Explorer demonstrates the car maker’s Park Assist technology with a simple optical illusion.

Simply stare at the dot in the middle of the Explorer’s silhouette for 30 seconds, then switch your focus to the parking space between the two black vehicles.

[via Digital Synopsis]


Tramontina’s Barbeque Bible Transforms Itself Into Useful BBQ Tools

Tramontina: The Barbecue Bible

Tramontina is a Brazilian brand that has a complete line of products for the barbeque. To demonstrate that the brand knows everything about creating the perfect barbecue experience, agency JWT Brazil created a special interactive book, “The Bible of Barbecue”. The book isn’t simply a set of cooking instructions or recipes, the individual pages can be used as actual tools throughout the barbecue process.

One page can be broken apart and used as charcoal, while another is made of material that can be used to sharpen your (Tramontina) knife. Other pages can be used as a cutting board, unfolded as an apron or used as a serving tray.

A limited number (I’m thinking “very” limited) of The Bible of Barbecue has been sent to master barbecue chefs in Brazil, while a simplified version is planned for the public.

Based on my experience at mastering the barbecue, it would ideal if one page turned into a fire extinguisher.

[via Gute Werbung]


Nestlé UK Revives Retro Packaging for Alzheimer’s Society Project

Nestle Retro Packaging

Last month, a very interesting (and in my opinion, inspiring) project was announced by Nestle UK & Ireland. The company announced they were working with the UK-based Alzheimer’s Society to help people with memory disorders connect with happy memories of their past.

Alison Cook, of Alzheimer’s Society explained, “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time”.

The ‘reminiscence pack’ contains items collected from the Nestlé UK & Ireland Archive, and includes wrappers, tin labels, posters, and a board game from such historic brands such as Rowntree, Carnation, Nescafe and Nesquik.

The project is now being tested by the Alzheimer’s Society in two support groups. You can download PDFs of the retro-packaging at Nestle.

[via Nestlé]


Johnson & Johnson Place Ad Infused with Baby Powder Scent into Indian Dailies

Johnson & Johnson - Baby Powder Scent Infused Print Ad

In the 1908s it seemed that you couldn’t open a magazine without stumbling upon ads featuring scent strips. The scented ads are indeed still around, and in 2012 Forbes reported findings from GfK MRI Starch Advertising Research that these ads are still successful at capturing readers’ attention.

Recently Johnson & Johnson India placed ads in leading India newspapers such as The Times of India, The Hindu, Malayala Manorama and Mathrubhumi printed with ink infused with the scent of the company’s baby powder.

[via LiveMint]