January Wired Features LED-Powered Print Ad for Motorola Moto X

Motorola Moto-X Wired Interactive Magazine Ad

New York and Chicago area readers of Wired’s January issue will get to experience a interactive print ad promoting the Motorola Moto-X. Readers can control the 11 different colours of the phone in the ad by pressing on one of the coloured swatches lined across the bottom of the page.

To create the interactivity, the ad uses polycarbonate paper that covers LED lights, which are powered by four lithium batteries and controlled by circuitry running to the colour swatches.

For Facebook users, Motorola as created the Moto Match app which produces a Moto X based on the colours found in a user’s chosen timeline photo.

[via Engadget]

USA

Gingerbread Man Meets a Grisly End in Holiday Promotion for Fangoria

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The Gingerbread Man (also known as the Gingerbread Boy) first appeared in print in the May 1875 of St. Nicolas Magazine, a popular American children’s magazine. Unlike Gingy from the Shrek movie series, the Gingerbread Man from the original story was kind of a jerk, taunting several humans and animals before he’s finally outsmarted by a hungry fox.

In a series of posters created by to promote holiday gift subscriptions to horror magazine Fangoria, the Gingerbread Man meets a trio of grisly ends. On one execution he’s stretched across a cookie rack, while in another he’s dipped into a toaster and shredded on a cheese grater (the red sprinkles are everywhere) by a dead-eyed fellow gingerbread man.

The campaign was created by Toronto agency Zulu Alpha Kilo, with models created by Oxenham Design.

[via Gute Werbung]

Canada

Fiat Brings 500 Abarth to Life Using 13 Naked Models in Body Paint

Fiat 500 Abarth - Body Paint

This week ESPN’s annual Body Issue hit the newsstands featuring striking photographs of nude athletes including and 49ers quarterback Colin Kaepernick, funnycar driver Ashley Force, and 77 year-old golf legend Gary Player among others.

Going along with the theme, Fiat USA’s ad agency, The Richards Group created an ad using the strategically positioned painted bodies of contortionists, artists and models to create what looked like a Fiat 500 Abarth, all under the watchful eye of San Francisco photographer RJ Muna.

This is not the first time this concept has been executed. In the past year Clemenger BBDO created “Body Crash” for the Motor Accident Commission of South Australia, and The I.D.E.A. Brand created human motorcycles for Progressive International Motorcycle Shows.

[via PSFK]

USA

Workopolis Print Ad Pokes Fun at Toronto Mayor’s Extreme Close-Up

Workopolis - Painful Career Moves

For those of us living in the Toronto-area, Mayor Rob Ford is a constant source of inspiration, entertainment or horror, depending on your point of view. But thanks to the internet, folks around the world can share in his latest pratfalls.

The latest incident unfolded last Monday when Ford accidentally walked directly into a news camera. Thankfully the mayor was uninjured, but the clip of the incident quickly racked up hundreds of thousands of views on YouTube, ending up being featured on Jimmy Kimmel Live.

This morning an ad for Canadian job site Workopolis featured a cartoon of that “face-meets-camera” encounter next to the headline, “Painful career moves are sometimes hard to avoid.”

Canada

Tattoo Shop Recruits Steady-Handed Artists with ‘Fill-in-the-Blanks’ QR Code Test

Berrge Tattoo - QR Code Recruiting Ad

While QR codes continue to be used and abused by marketers around the world, Instanbul ad agency BURO has found at least one useful purpose for them.

To help recruit new tattoo artists for Berrge, a local Tattoo Shop, the agency created a magazine ad that required a prospective artist to carefully fill in the black areas of a QR code.

Once the dark areas were filled in, the code could be scanned by a mobile phone to link the prospective tattoo artist to the online application form.

[via 2D Code]

Turkey