Surrender Control of Your Tweets to Raise Awareness of Tourrette Syndrome

Tourette Syndrome Foundation of Canada - Surrender Your Say

Today, (June 19) people who follow my Twitter account may see some unusual tweets. I’ve volunteered control of my Twitter account for the next 24 hours as part of “Surrender Your Say“, a campaign to help raise awareness of Tourette syndrome. I’ll have no control over what is being posted or the frequency that I post, to mimic the sudden involuntary vocal or physical actions associated with the condition.

“The biggest obstacle for people dealing with Tourette Syndrome is the attitude that people have when they see someone with physical and vocal tics. Without knowledge of the disorder, people are quick to judge. Surrender Your Say will help more people become familiar with the disorder and will help achieve the TSFC goal that all people who have Tourette Syndrome will lead quality lives as accepted and valued members of an informed, tolerant society.”
– Cathy Wylie, TSFC President

The initiative created by Saatchi & Saatchi Canada, and has attracted over 1800 participants last time I checked.

[via Great Ads]

Canada

Worms Eat Away at Poster to Highlight Anti-Drug Message

Crack Consumes - Beetle Larvae

A campaign running at the Galleria do Rock (Gallery of Rock), a rock-themed mall in São Paulo, highlights the dangers of crack cocaine by showing the faces of people living with addictions literally being eaten away from the inside.

The posters printed on dough, contained hundreds of hungry beetle larvae that happily ate away at the poster, reinforcing the message “O Crack Consome” (Crack Consumes).

The campaign was created by São Paulo agency Talent.

Crack Consumes from Malabar Filmes on Vimeo.

[via The Denver Egotist]

Brazil

American Red Cross Promote Online Course With “Misadventures in Babysitting” Clip

American Red Cross - Babysitting

The American Red Cross’ Babysitting Basics online course costs just $25 and takes around 4 hours to complete, and it’s designed to help young people to become more responsible babysitters. The teens featured in this clip obviously never came anywhere near the course the course, and their logic is enough to give worried parents something to “really” worry about.

From nail gun etiquette, to fire safety, to how to be a food scientist (imagine that, peanut butter does come from from peanuts), the clip covers just a few of parent’s worst nightmares when dealing with inexperienced babysitters.

The ad was created by BBDO Atlanta, directed by Erich Joiner for Tool of North America.

[via AdRants]

USA

New Ad From Ontario Ministry of Health Compares Social Smoking to Social Farting

Ontario Ministry of Health - Social Farting

A new series of TV ads from the Ontario Ministry Health’sQuit the Denial‘ campaign is out to convince people who refer to themselves as ‘social smokers’, are really just plain old smokers after all.

One of the ads titled ‘social farter’, features a young woman who explains to an interviewer, “Well, it’s true that I fart, but I wouldn’t call myself a farter. I’m a social farter.” Toward the end of the ad, the on-screen copy reads, “Social smoking is as ridiculous and social farting.”

The ads were created by BBDO Toronto, and directed by The Perlorian Brothers for Soft Citizen.

[via Ads of the World]

Canada