Dad Dance Crew Shake Things Up in Christmas Jumpers for Sainbury’s

In the UK they’re simply known as Christmas Jumpers, while here in North America we’re happy to call them ugly Christmas sweaters, and they’re big business too. If you’re not ready for the pressure of full-time Christmas sweater ownership you can even rent one from online retailer Rent the Runway.

UK retailer Sainbury’s is promoting it’s collection of holiday sweaters with a clip of dad dance crew, The Christmas Jumpers (actually a real crew of professional dancers), getting down to a dub-step remix of Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.

If you can’t get enough of the track, a full length version is available for download on SoundCloud.

[via Sainbury’s Tu Style Blog]


Sao Paulo Clothing Store Uses Mannequins Drones to Advertise Black Friday Deals

You may find this advertising initiative a bit creepy, innovative or both, depending on how your feel about headless mannequins floating outside your high-rise office window.

Camisaria Colombo, a famous Brazilian shirt store wanted to advertise their Black Friday deals to businessmen who don’t have time to leave their offices.

Sao Paulo agency Salles Chemistri had the answer: replace the heads of lightweight mannequins with helicopter drones and fly them up to the windows of office buildings in the city’s business district.

[via Gute Werbung]


New Zealand Shoe Store Brings Cinderella to Life with Shoe Giveaway

Number One Shoes - Fairy Tale Shoe Giveaway

In a campaign inspired by the story of Cinderella, New Zealand’s Number One Shoes had women (and their boyfriends) racing around Auckland looking for packages containing a single-shoe. Live clues to the shoes locations were shared by bloggers and on Twitter and Facebook. Those people who found the box could bring it into the store’s Albany location to redeem for a free pair.

While the tag on the box says that the shoe should fit, I’m sure a few people managed to squeeze their feet into the shoes for the offer of a free pair.

The campaign was managed by Auckland PR agency Starseed.

[via StopPress]

New Zealand

Zappos Tests Digital Assistant That Tracks Down Products, Whether They Sell It or Not

Zappos AskZappos

Online retailer Zappos, famously known for it’s exceptional customer service, is testing AskZappos, a new digital assistant service. Customers can text, email, Instagram or upload a photo of any product and a small team at Zappos will track that item down at no cost, whether they sell it in their online store or not.

During it’s testing phase, the service is managed by a small team at Zappos Labs, who look up the product themselves, but eventually AskZappos will leverage image recognition to automate some of the process. According to the website AskZappos will soon include posts made from Pinterest, Facebook, Twitter and Tumblr.

AskZappos is part of a trend that is connecting the real and online commerce worlds through image recognition technology.

Recently Amazon brought it’s Flow technology to its main app, leveraging the smartphone’s camera to recognize real-world items and add them to their shopping list. Target has launched an app called “in a Snap“, which recognizes the retailer’s products in flyers, catalogs and magazines.

[via c|net]

United States Teams with Vespa for Last-Minute Christmas Gift Delivery Service

Zady Partners with Vespa for Operation Santa

UPS may have had some hiccups getting packages delivered before Christmas, but wasn’t taking any chances with its customers in the Manhattan and Brooklyn area.

The online store teamed up with American Vespa to launch “Operation Santa”, a free delivery service using scooter-riding couriers dressed like Santa Claus.

[via Fashion Times]