Chevrolet Posts Little Red Corvette Tribute to Prince

Chevrolet Little Red Corvette - Prince

While Prince’s 1983 hit ‘Little Red Corvette’ was not completely about a hot sportscar (nudge-nudge, wink-wink). Chevrolet shared an image of a 1963 split-window Corvette on social media and followed it up by placing full page ads in The New York Times, the Detroit Free Press, the Los Angeles Times, USA Today and Minneapolis Star Tribune.

I am no fan of brands jumping into events like Prince’s death despite their motive, but Chevrolet’s effort seems a bit more thought out and connected the tone deaf efforts by Cheerios and Hamburger Helper.

The creative is from Chevrolet’s ad agency Commonwealth/McCann.

Cheerios Stumble on Social Media With Branded Prince Tribute

Cheerios - Prince tribute

Today with the shocking death of Prince, the world lost one of the most original and popular musicians of our generation. And of course, a few brands decided this was the perfect time to “join the conversation on social media” and connect themselves with the moment in history.

One example of note was Cheerios, which posted an image to Twitter featuring the phrase ‘Rest in Peace’ with a Cheerio standing in for the dot in the “i”.

The tweet has since been deleted, but ironically thanks to the power of social media it will live on an as an example of “what not to do.”

Allstate Pits ‘Lucky’ the Black Cat Up Against World Cup Finalists

AllState - Envia mala suerte

After 30 days and 62 games it comes down to Germany vs Argentina for the 2015 Word Cup today in Brazil.

Throughout the World Cup AllState’s Spanish spokes guy Mala Suerte (a Spanish version of “Mayhem”) has been providing soccer fans with the opportunity to send bad luck to rival teams by using the #EnviaMalaSuerte on Twitter.

AllState has been highlighting bad luck events within the games, including Bosnia scoring a goal in their own net and Germany’s 7 goal drubbing of Brazil in the semi-finals.

For the final game, AllState is stepping things up by bringing in a black cat, ironically named Lucky, to deliver a final dose of bad luck to one of the teams. Leading up to the game fans can tweet which team they want to wish bad luck to along with the campaign hashtag. You can see where things stand with the live video feed.

Each tweet will drop a pellet of cat food into the food bowl sitting in front of each country’s flag. An hour before the big game, Lucky will get to make his choice of which bowl to eat from, delivering bad luck on behalf of rival fans.

The campaign was created by Lapiz, in partnership with Leo Burnett Interactive.

[via Ad Week, Marketing Daily, Leo Burnett Portada]

United States

Budweiser UK Launches Knitbot, a Twitter-Powered Sweater Knitting Machine

Budweiser Knitbot

It looks like this year big brands have discovered the lowly holiday sweater, and have made it a part of their marketing campaigns leading up to Christmas. First out was Coke Zero’s Sweater Generator contest, where fans could create a mockup of a holiday sweater using the online tool. The 100 sweaters with the most votes will be produced and awarded to their creators just in time for the holidays.

Budweiser UK has launched a seasonal sweater-themed promotion in support of designated drivers. The brand is using Knitbot, a Twitter-powered knitting machine that responds to tweets that include the hashtag #jumpers4des.

The Knitbot will work around-the-clock for 10 days (November 26 to December 10) creating the red sweaters that include images of the Budweiser’s iconic Clydesdale horses. On December 11, designated drivers in the UK can apply on the Budweiser UK Facebook page for a chance to win one of the creations.

[via PopSop]


IKEA Norway Creates Campaign to Sell Customers’ Used Furniture

IKEA Norway - The Second Hand

A frequent site in urban and suburban areas is used furniture placed next to a dumpster or waiting on the curb for pickup. Granted some of these pieces are beyond recovery and are indeed ready for the landfill or scrap heap. But, some pieces of furniture still have life left in them, and just need some TLC to be useful again.

A recently completed campaign for IKEA Norway saw the company and their Oslo-based agency SMFB create a secondary market for customer’s used IKEA furniture. The campaign dubbed “The Second Hand” started with IKEA asking customers who were shopping for new furniture whether they’d like the retailer to help sell their old furniture. From this group the agency selected 50 volunteers and brought their furniture to the studio to star in professional photo and video shoots.

During the next 8-weeks IKEA shared their advertising space across TV, outdoor, print and social media with their Oslo customers. Each ad featured the new IKEA item that the customer had bought and the piece they were getting rid of, along with the actual phone number of the seller

In addition to the advertising placements, for several Sundays the IKEA Norway Facebook page was turned into a Flea Market (or Bruktmarket) where even more customers could post their used furniture for others to buy. The items would be displayed from 11am – 5pm before the fleamarket was closed and the items were deleted from the page.

[via PopSop]