A&W Tweets Mouth-Watering Response to Rogers Outage

With a service outage affecting nearly two thirds of Rogers 10 million Canadian customers, thousands took the opportunity to use social media to vent their anger and frustration with the company.

However, over at A&W Canada, their social team was taking things in stride, tweeting “#Rogers is down? I needed both hands to hold this Teen Burger anyway.

The post came complete with a first-person view of a fully loaded burger.

Canada

Bertolli Germany Responds with Facebook Flair to Barilla Chairman’s Anti-Gay Comments

Bertolli - Love and Pasta for All

As the week ended, the uproar continued on social media over comments made by Barilla Pasta chairman Guido Barilla in a interview, Wednesday on Italian radio interview.

Barilla commented that: “I would never do (a commercial) with a homosexual family, not for lack of respect but because we don’t agree with them. Ours is a classic family where the woman plays a fundamental role.”

Barilla went on to say, “If gays like our pasta and our advertising, they’ll eat our pasta, if they don’t like it then they will not eat it and they will eat another brand.”

On Friday morning, Bertolli Germany’s social media agency Orca im Hafen, responded with a Facebook status titled “Pasta und Liebe für alle!” (Pasta and Love for all), and image of various “pasta couples” happily dancing their way along a wooden spoon towards their delicious demise.

While there have been calls for a boycott of Barilla products, the controversy is not hurting their social media followers. The total likes on the Barilla Facebook page has increased nearly by nearly 10,000 followers since Thursday.

[via Ad Week]

Germany

How Quick Can You Click? Volkswagen Races Into Your Web Banner

Volkswagen GTi Bannenbahn

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%.

However, this Friday (Sept 13) ad agency ACHTUNG! and Volkswagen will have internet users in the Netherlands paying extra attention to the banner ads on 4 of the country’s most popular web sites, including nu.nl, telegraaf.nl, autoweek.nl, and geenstijl.nl.

The agency will bring the banners to life with a live video feed from a local airport runway where 20 x 25 metre versions of the web pages have been reproduced. On Friday from noon to 4pm (Netherlands time) a stunt driver will pilot a Volkswagen GTi around the runway, speeding and sliding across the reproductions of the web page and through the banner ads. Internet users with quick reflexes have to click on the car when it appears. At the end of the day, the user with the quickest reflexes wins the car in real life.

While only people in the Netherlands can win the car, everyone can test their reflexes at gtibannerbahn.nl.

The Making of Bannerbahn

[via http://www.digitalbuzzblog.com/volkswagen-bannerbahn-live-banner-challenge/]

Netherlands

Argentine Football Player Deletes All of His 92,000 Twitter Followers for Nike Ad Campaign

Argentine Football Player Deletes Twitter Followers for Nike CampaignWith it’s growth as an important social media platform, people have done crazy things to build up the number of their Twitter followers.

Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to bolster their social media credibility. Other individuals have deleted part or all of their following to try to reconnect with the audience that truly matters to them.

On August 16, Argentine soccer star Burrito Martinez of the Boca Juniors, surprised everyone by announcing, “Hoy dejé mis 92.112 seguidores para volvermelos a ganar jugando cada partido como el primer partido.”, which in English would read, “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first.”

The bold move was part of a Nike ad campaign dubbed “Bautismo” (Baptism in English) in which the team were encouraged to play every game as if it was their first. Thanks to the publicity of his bold move, he immediately began to rebuild his Twitter following and has already attracted more than 45,000 followers in two weeks.

The campaign was created by BBDO Argentina.

[via The Denver Egotist]

Argentina

John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]

UK