Allstate Pits ‘Lucky’ the Black Cat Up Against World Cup Finalists

AllState - Envia mala suerte

After 30 days and 62 games it comes down to Germany vs Argentina for the 2015 Word Cup today in Brazil.

Throughout the World Cup AllState’s Spanish spokes guy Mala Suerte (a Spanish version of “Mayhem”) has been providing soccer fans with the opportunity to send bad luck to rival teams by using the #EnviaMalaSuerte on Twitter.

AllState has been highlighting bad luck events within the games, including Bosnia scoring a goal in their own net and Germany’s 7 goal drubbing of Brazil in the semi-finals.

For the final game, AllState is stepping things up by bringing in a black cat, ironically named Lucky, to deliver a final dose of bad luck to one of the teams. Leading up to the game fans can tweet which team they want to wish bad luck to along with the campaign hashtag. You can see where things stand with the live video feed.

Each tweet will drop a pellet of cat food into the food bowl sitting in front of each country’s flag. An hour before the big game, Lucky will get to make his choice of which bowl to eat from, delivering bad luck on behalf of rival fans.

The campaign was created by Lapiz, in partnership with Leo Burnett Interactive.

[via Ad Week, Marketing Daily, Leo Burnett Portada]

United States

30 Squats Can Earn You Subway Fare on the Moscow Subway

Sochi Olympics - Moscow Subway Squats

In less than 3 months the Russian city of Sochi will host the Winter Olympic Games.

To help promote the games, the Russian Olympic committee has installed a special ticket machine at the Vystavochaya subway station, west of Moscow. But unlike other machines, commuters can earn their ticket by doing 30 squats.

[via Sploid]

Russia

Argentine Football Player Deletes All of His 92,000 Twitter Followers for Nike Ad Campaign

Argentine Football Player Deletes Twitter Followers for Nike CampaignWith it’s growth as an important social media platform, people have done crazy things to build up the number of their Twitter followers.

Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to bolster their social media credibility. Other individuals have deleted part or all of their following to try to reconnect with the audience that truly matters to them.

On August 16, Argentine soccer star Burrito Martinez of the Boca Juniors, surprised everyone by announcing, “Hoy dejé mis 92.112 seguidores para volvermelos a ganar jugando cada partido como el primer partido.”, which in English would read, “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first.”

The bold move was part of a Nike ad campaign dubbed “Bautismo” (Baptism in English) in which the team were encouraged to play every game as if it was their first. Thanks to the publicity of his bold move, he immediately began to rebuild his Twitter following and has already attracted more than 45,000 followers in two weeks.

The campaign was created by BBDO Argentina.

[via The Denver Egotist]

Argentina

Derrick Rose Has Fans Jumping for Free Shoes at London Pop-Up Store

Adidas London - Jump Store

Earlier this month Chicago Bulls’ superstar Derrick Rose was travelling around Europe as part of Adidas’ “D-Rose Tour”. When the tour reached the UK, agency TBWA constructed a pop-up store in the London borough of Hackney stocked with hundreds of pairs of D Rose 3.5 shoes. (remember when we simply called these sneakers?)

To bring home a pair of shoes, the aspiring basketball players simply had to grab them off the shelf. However, the shelf was located high above the floor at the height of a basketball net.

[via The Denver Egotist]

UK