Alibaba Partners with Shanghai YTO Express for Tea Delivery by Drone

Call it a test, a trial, or maybe more accurately just a marketing stunt. This week Alibaba conducted a 3-day trial giving 450 customers a chance to have their goods delivered by remote-control drone. The e-commerce company’s online marketplace TaoBao, partnered with logistics company Shanghai YTO Express to deliver packages of ginger tea to customers within a limited radius of their distribution sites.

[via Tech in Asia]

Realistic Polar Bear Roams London to Promote New TV Show Fortitude

No one could blame Londoners for reacting in shock to the site of a very realistic, life size polar bear wandering through the streets of the city. The stunt was organized by agency Taylor Herring, and the polar bear was created by special effects company Millenium FX. The ‘puppet’ was operated by Tom Wilton and Derek Arnold, who had both worked on the production of War Horse.

The stunt was coordinated to promote the premiere of a new TV crime drama Fortitude, set in a small Arctic town where the polar bears may out number the humans.

fortitude_polar_bear

[via Ad Week]

UK

Greenpeace Apologizes for Protest Stunt at Peru’s Nazca Lines

Greenpeace - Nazca Lines Stunt

When I saw the image of a bright yellow message left on the desert ground in Peru, I thought it had to have been created in Photoshop. A quick click over to Snopes.com revealed that it actually was real.

Members of Greenpeace had entered a prohibited area at the site of the Nazca lines in order to deliver a campaign message about climate change. While the message is now reaching millions of people around the world, the controversy is now centered around whether the activists caused irreparable damage to the UNESCO World Heritage Site. The message – “Time for Change! The Future is Renewable” – was created using yellow cloth letters weighted down with small bricks.

The environmental group said it would stop using photos of the message in its campaign, and is sending its Executive Director to Peru to apologize in person.

[via i09]

Acrobats and Jugglers Surprise Shoppers at Quebec Metro Store

Shoppers at a Metro Plus location in Ste. Julie, Quebec were given a holiday surprise thanks to a circus-themed performance arranged by the grocery chain. The event included acrobats, jugglers, and a high-wire act, as well as a children’s choir and lots of holiday food.

The campaign crated by Publicis Montreal is part of Metro’s “28 Days of Surprises” holiday campaign. The stunt was organized by 45 Degrees, a division of Cirque du Soleil.

[via Grocery Business & Strategy]

Canada