Air Canada Surprises Expats in London Pub with Flights Home for the Holidays

It’s not uncommon to hear about airlines bringing tears to people’s eyes. But, that’s usually the result of being bumped from a flight, getting gouged with unexpected fees or just bad customer service.

It couldn’t have been easy for Air Canada to watch WestJet Airlines’ holiday video viral success, the most recent effort “WestJet Christmas Miracle: Spirit of Giving” released just this past weekend with 1.5 million views so far. This morning Air Canada has responded with a sentimental video effort of their own.

In the clip two Air Canada pilots visit the Maple Leaf – a London pub popular with expat Canadians – and reward everyone there with round-trip tickets back home to Canada for the holidays.

The stunt and clip were developed by JWT Canada and promoted through PR and social.

Read more: http://strategyonline.ca/2014/12/04/the-gift-of-home-courtesy-of-air-canada/#ixzz3KxnnFYh6

[via Globe & Mail]

Canada

WestJet Brings Christmas Miracle to a Small Dominican Republic Village

In 2013 WestJet ‘nailed it’ with the video ‘WestJet Christmas Miracle: real-time giving‘, which featured passengers telling a blue-suited Santa Claus what gifts they would like for Christmas. While the flight was in the air, WestJet employees on the ground scrambled to find all the gifts, surprising the passengers upon arrival.

Since being posted the video has amassed over 36 million views, and won two Cannes Lions for agency studio m.

This year, WestJet and studio m brought the Christmas Miracle concept to the small community of Nuevo Renacer, near Puerto Plata, Dominican Republic. Since 2012, WestJet and its employees have worked in the area with Canadian charity Live Different to build new homes for several deserving families.

Why We Did It

[via WestJet blog]

Canada

William Shatner “Interprets” Bohemian Rhapsody in Thomson Holidays Ad

Thomson Holidays - Discover Your Smile

William Shatner has a unique style when it comes to his musical interpretation of classic songs. His performances of Bob Dylan’s ‘Mr Tambourine Man’ and the Beatles’ ‘Lucy in the Sky With Diamonds’ have been referenced as unconventional classics or one of the worst songs ever recorded, depending on who you ask. Over the years he has released a total of 5 other albums included 2011’s ‘Seeking Major Tom’, which included covers of David Bowie’s ‘Space Oddity’ and Queen’s ‘Bohemian Rhapsody’.

It’s that tripped-out version of the Queen classic that’s been used in a new ad for Thomson Holidays. In the ad a well-used one-eyed Teddy Bear undergoes the challenges of everyday life, from being hung out to dry clothesline by the ear to attending tea parties in tiara and tutu.

It’s not until he’s taken on a vacation that his life in transformed by meeting a flirty unicorn.

[via Advertising Age]

United States

Goodbye Bjorn. Change Your Name to Klaus-Heidi and Lufthansa Will Help You Start a New Life in Berlin

Lufthansa - Start a new life in Berlin as klaus-Heidi

In what may be the ultimate hipster prize package, German airline Lufthansa is looking for a Swedish citizen who is willing to change their first name to Klaus-Heidi and start a new life in Berlin.

The person (male or female) who can legally change their name first, qualifies to win an apartment for a year in the up and coming neighbourhood of Kreuzberg/Neuk├Âlln, a hand built bicycle by My Own Bike, German language lessons, free flights to Munich and Frankfurt, and according to the video clip, a new neighbour named Dieter.

The campaign was created by DDB, Stockholm. More details at Klaus-Heidi.se.

[via Gute Werbung]

Sweden

Tour the Hot Spots of Melbourne Live with Remote Control Tourist

Melbourne - Remote Control Tourist

Melbourne is a popular destination for tourists, but travelling to the city located on the south west cost of Australia can be an expensive proposition from this part of the world.

Thanks to Remote Control Tourist, an interactive project from Tourism Victoria, you can save a few bucks and still get a live first-person view of the city’s hot spots.

For 8 hours a day from October 9 to 13, Remote Control Tourist will enable voyeuristic tourists from around the world to view live streaming video from the head-mounted cameras of the two person team. Viewers can switch between the two camera views, track the camera-wearers on Google Maps and offer suggestions to where the subjects should go next.

The project was created by ad agency Clemenger BBDO, Exit Films, and Tool director Jason Zada, famous for his 2011 viral sensation ‘Take This Lollipop‘.

[via Agency Spy]

Australia