It’s not uncommon to hear about airlines bringing tears to people’s eyes. But, that’s usually the result of being bumped from a flight, getting gouged with unexpected fees or just bad customer service.
It couldn’t have been easy for Air Canada to watch WestJet Airlines’ holiday video viral success, the most recent effort “WestJet Christmas Miracle: Spirit of Giving” released just this past weekend with 1.5 million views so far. This morning Air Canada has responded with a sentimental video effort of their own.
In the clip two Air Canada pilots visit the Maple Leaf – a London pub popular with expat Canadians – and reward everyone there with round-trip tickets back home to Canada for the holidays.
The stunt and clip were developed by JWT Canada and promoted through PR and social.
Read more: http://strategyonline.ca/2014/12/04/the-gift-of-home-courtesy-of-air-canada/#ixzz3KxnnFYh6
[via Globe & Mail]