British Airways Surprises Mother With Unexpected Visit From her Son

British Airways - Visit Mum

According to 2010 US Census Data there are 1.7 million India-born people living in America. Ratnesh is one of them, leaving the city of Mumbai at the age of 17 for a new life in New York City.

In this beautifully shot clip created by Ogilvy New York to promote British Airways’ “It’s time to Visit Mum!” campaign, we meet Ratnesh and his mother. They’ve stayed in touch, but she hasn’t seen her son in person in the 15 years since he home.

The agency has asked her to prepare her son’s favorite meal, and they will deliver it to him via British Airways. What his mother doesn’t know is that the airline has arranged for Ratnesh to fly home to surprise his mother in person. Watch the clip below, then call you mum.

If you’d like to try the recipe for Bhindi it’s available as a PDF on the British Airways website.

[via Creative Criminals]

USA

KLM Celebrates Comic Sans Day With Website Font Switcheroo

KLM - Comic Sans Day

Comic Sans is one of the most widely ridiculed fonts in existence. Since it’s creation by Microsoft designer Vincent Connare in 1994, and its inclusion with Windows 95, it has been widely used and misused (someone would argue there is no proper use) by tens of thousands of would-be desktop publishers around the world.

In 2009, Dutch radio hosts Coen Swijnenberg and Sander Lantinga began celebrating the font by hosting Comic Sans Day on the first Friday of July.

Some Dutch companies, including KLM have joined in on the joke. The airline’s website features a one-day Comic Sans makeover, but they didn’t stop there. They held a special contest, whereby anyone who was named C. Sans was given the chance to win two return flight tickets from the Netherlands to Paris. To enter, particpants

[via Simply Zesty]

Netherlands

South Australia Tourism Uses Nick Cave Song to Lure Tourists to The Barossa Valley

South Australia Tourism - Barossa: Be Consumed

Not “every” song by Nick Cave & the Bad Seeds is super-creepy. There’s the one about the wild roses down by the river, it only had one murder mentioned in the lyrics.

While the majority of his lyrics do indeed explore the dark side of the dark side of life (so dark I had to say it twice), the last place you might expect to hear lyrics like, “On a gathering storm comes a tall handsome man. In a dusty black coat with a red right hand” would be in ad promoting tourism.

In a clip promoting the Barossa Valley, a major wine-producing region and tourist destination in South Australia, the dark moody lyrics and sounds of Cave’s “Red Right Hand”, first released on his 1994 album “Let Love In” are featured. The song adds an ominous tone to slow-motion scenes of a man carrying dead rabbits, a woman plucking a pheasant, plus bread being baked, sides of beef swaying and milk being “swished” in the dark shadows. All of these scenes lead up to an outdoor feast, that while a bit creepy, still has my mouth watering.

The spot titled “Barossa: Be Consumed” was created by Adelaide agency kwp! and directed by Australian filmmaker Jeffrey Darling. The ad will begin appearing on television networks starting June 2, followed by a digital and print campaign.

[via mUmBRELLA]

Australia

Just Another Day on the Farm. Goat Rides Horse in Newfoundland & Labrador Tourism Ad

Newfoundland & Labrador Tourism Ad - Goat Riding Horse

As anyone who’s fallen down the rabbit hole of YouTube animal videos can attest, little goats like to climb up onto things, and it’s hella cute watching them do it. (does anyone still say the word ‘hella’ anymore? So, when the crew filming Newfoundland & Labrador Tourism commercials spotted the unlikely duo near Cape St. Mary’s Ecological Reserve, they just had to capture the moment.

In response to what must have been a doubting YouTube commenter, a spokesperson for Newfoundland & Labrador Tourism said:

“While we appreciate that this seems like an unlikely situation, there are actually four goats on this farm, and they all ride the horse. The owner of the animals assures us this is a regular occurrence. When the horse lies down, the goats climb on his back, and then the horse stands up. Our video captures the rest.”

[via Business Insider]

Canada

It’s No Joke. JetBlue Covers Flight Costs of April 1 Travelers Named April

JetBlue - Free Flights for AprilWhile brands like Google, BMW, Nissan and many others were celebrating April Fools Days with fake product announcements, JetBlue was keeping it real by offering a credit voucher equal to the cost of their flight to people (presumably women) with the first name April, who were flying April 1.

On the airline’s Blue Tales blog, the company’s Director of Media Relations April Dinwoodie (yes, April) explained:

“April 1st isn’t always fun and games for everyone. For many of us, it represents an annual tradition of mockery. We’re thrilled to take a moment and do something for those customers that might not look forward to starting their month with a day of teasing.”

[via Convince and Convert]

USA