IKEA Singapore Channels Kubrick’s The Shining for Halloween Ad

IKEA Singapore - The Shining

One of the most memorable scenes in the ‘The Shining‘ features Danny Torrance frantically pedaling his Big Wheel through the hallways of the Overlook Hotel. That is, until he comes face to face with the ghostly twins in their blue dresses. The scene is also significant as it featured one of the first uses of the recently developed Steadicam in a motion picture.

In an ad to promote the extended hours of IKEA Singapore, agency BBH Asia Pacific re-sets the scene from the Shining in an IKEA showroom. Fans of the movie will likely catch other movie references in the clip such as the cabinet with REDRUG scrawled on it, blocks that spell out 237 (in reference to a specific room in the film) and of course the twins, who invite Danny to come play with them. Watch to the end for the twist.

[via AV Club]


Online Tool Connects Brazilian Students with American Seniors to Learn English

CNA Speaking Exchange

FCB Brazil has partnered with CNA language school for the “Speaking Exchange” project. The project is helping Brazilian students learn English by connecting them to American seniors for face-to-face online conversations. The pilot was launched at a CNA school in Liberdale ( a district within São Paulo), and connected with seniors at the Windsor Park Retirement Community in Chicago.

The conversations are recorded, then saved to a private YouTube address where it can be evaluated by the instructor.

As you can see from the clip, the relationships between the students and seniors go far beyond simply learning a new language.


[via AdWeek]

New York-Presbyterian Hospital Creates Playlist of ‘Songs to Save Lives To’

New York Presbyterian - Songs to Save Lives To

New York agency Seiden has launched ‘Songs to Save a Life to‘, a new CPR awareness campaign for New York Presbyterian Hospital.

89 percent of people who suffer cardiac arrest die because they don’t receive CPR from someone at the scene, and the initiative looks to help people learn how to perform hands-only CPR to help save more of those lives.

Hands-only CPR requires a pace of 100 chest compressions per minute, and the agency has created a Spotify playlist of popular songs to help you keep time. The list features 40 songs including ‘Stayin’ Alive’, ‘I Will Survive’ and ‘You Can’t Hurry Love’. Although the inclusion of ‘Quit Playing Games (With My Heart)’ and ‘Another Ones Bites the Dust’ show me that someone has a sense of humour.

[via Seiden Blog]


My Favorite 30 Albums of 2013


Thankfully the “album” is still a relevant way to package and release music in 2013, and once you look past mainstream pop and (ugh) new country, the quality of music being released from established and new acts is enough to inspire any true music fan.

Here is a list of my favorite 30 “albums” of the past 12 months.

  1. Once I Was an Eagle – Laura Marling
  2. Push the Sky Away – Nick Cave & the Bad Seeds
  3. Silence Yourself – Savages
  4. Trouble Will Find Me – The National
  5. Modern Vampires of the City – Vampire Weekend
  6. Yeezus – Kanye West
  7. Random Access Memories – Daft Punk
  8. AM – Arctic Monkeys
  9. The Next Day – David Bowie
  10. Dream River – Bill Callahan
  11. Muchacho – Phosphorescent
  12. …Like Clockwork – Queens of the Stone Age
  13. mbv – My Bloody Valentine
  14. Pushin’ Against a Stone – Valerie June
  15. Sunbather – Deafheaven
  16. The Marshall Mathers LP2 – Eminem
  17. The Worse Things Get, the Harder I Fight… – Neko Case
  18. Victim of Love – Charles Bradley
  19. Pale Green Ghosts – John Grant
  20. Reflektor – Arcade Fire
  21. More Light – Primal Scream
  22. 13 – Black Sabbath
  23. Overgrown – James Blake
  24. 180 – Palma Violets
  25. Wakin on a Pretty Daze – Kurt Vile
  26. Doris – Earl Sweatshirt
  27. Settle – Disclosure
  28. Old – Danny Brown
  29. Cupid Deluxe – Blood Orange
  30. The Bones of What You Believe – Chvrches

Honorble mentions go out to…

  • If You Leave – Daughter
  • Pearl Mystic – Hookworms
  • Sistrionix – Deap Vally
  • Howlin’ – Jagwar Ma
  • Holy Fires – Foals