In 1972 Cheech & Chong released a comedy album called Big Bambu, included in the album packaging was a giant rolling paper, which gives you some idea where their heads were at. (now, that’s something you won’t find in your last iTunes download)
Flash forward 39 years to 2011 and the characters are a few decades older, but thankfully no wiser as they launch “Cheech & Chong’s Magic Brownie Adventure“.
But wait, it’s not their new movie. It’s a new digital campaign for General Mills FiberOne Brownies and like the ad tagline says “Now that you’re getting older, you need a new kind of magic from your brownie.”
Anyone who can actually remember (good luck on that) Cheech & Chong movies such as ‘Up in Smoke‘ and ‘Nice Dreams‘ knows that they weren’t exactly classic cinema. They were light, silly, rambling, dope-filled… wait, what the heck was I writing about? Oh yes, Magic Brownies! In the Magic Brownie Adventure clips Cheech & Chong are on an quest to deliver a van load of Fiber One 90 Calorie Brownies to the Flaming Pole festival.
Once you get over the initial shock of seeing Cheech Marin at 65 and Edmonton native Tommy Chong at 73 there are a few giggles to be had. However, it is odd to see a company like General Mills standing behind a campaign filled with such obvious marijuana references.
Well, it’s time for my glaucoma treatment (wink-wink), you can find the clips on the Magic Brownie Adventure YouTube channel.