On November 3, 1911 automotive engineer and racecar driver Louis Chevrolet cofounded the Chevrolet Motor Car Company. Now, 100 years later Chevrolet is set to celebrate it’s Centennial Anniversary including a digital program incorporating a microsite, Facebook and Pandora.
The site Chevy100.com asks the question ‘What’s the Greatest Chevy of All-Time” and features a bracket showdown of 16 Chevrolet classics including several Corvettes, Camaro, and Impala. Even the Volt managed to sneak into the sweet sixteen in what must have been a special write-in nomination from the marketing department. The voting is done by using Facebook ‘Likes’ with each vote being shared back to the user’s profile.
For those who are looking to find a party to celebrate the centennial with other car fans, the Chevrolet Facebook page features a searchable event calendar. If an event doesn’t exist in their area, a fan can create an event and add it to the calendar.
Music fans can listen a playlist of 100 songs that mention the Chevrolet brand on Pandora including ZZ Top ‘Chevrolet’ and even Billy Joel’s ‘Movin’ Out. (he’s tradin’ in his Chevy for a Cadillac-ac-ac-ac)
UPDATE Sept 25, 2011: The eventual winner was the 1969 Camaro, visit the Chevy100 site to see how the bracket competition worked out in each round.