This series of ad concepts created by UK digital agency Stupid showcase just how creative you can be when using a QR code in an ad or poster. The QR code itself is constructed of of elements from Angry Birds and Instagram in these examples.
When developing a campaign using QR Code (especially a creative solution such as these) you must remember the following;
- Maintain a contrast between the darker and light areas of the QR Code so that it can still be easily read
- Know your environment. Is it well lit? How far will your user be from the creative? Knowing this will help you understand what the ideal size is for your QR code.
- Test with multiple apps on different mobile devices
Remember that the QR code itself is simply a trigger to activate a mobile experience. Whether it’s RFID, NFC, SMS or your user is tapping in a URL your destination should be optimized for mobile users. I know it seems logical, but everyday I find QR codes that drive unfortunate users to traditional web pages where a user is forced to scroll their way around.
These concepts are great examples of using QR codes to complete a simple end-to-end mobile experience.
Via Ad Goodness
- Ford and ScanBuy team up for Ford Focus Hunt at Internet Week NY’
- Top Chef Canada Cooks Up Contest with On-Air QR Codes
- Sun-Maid Uses QR Codes to Connect Product to Contest Site
I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.