Coke Zero Stunt Challenges Would-Be 007s to Win Exclusive Tickets to Skyfall

Unlock the 007 in you. You have 70 seconds!

Recently at Antwerp Central station in Belgium, several unsuspecting Coke Zero customers had the chance to experience 70 seconds of James Bond-like adventure.

After purchasing their Coke Zero from the touchscreen vending machine, customers were presented with the message “Want a Chance to Win Exclusive Tickets to Skyfall”. After entering their name, they received the instructions: “Go to Platform 6. You have 70 seconds to unlock the 007 in you.”

The violin-playing street musician standing next to the vending machine began playing the Bond theme, and the would-be Bond was on his way.

Getting to Platform 6 Antwerp Central station on a normal day is probably quite simple, but several obstacles were placed in the way including joggers, a dog walker, a collapsing fruit stand and of course a Bond girl. Once the person arrived at the platform they had to sing the Bond theme to receive their free Skyfall tickets.

The Skyfall promotional stunt was created by Antwerp agency Duval Guillaume Modem.

Belgium

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