I don’t get smoothies often, but when I do, the one of the last things I would expect to have included would be bread. But that’s just what happens when comedian Gerry Dee takes over a local Juice Bar and tries to convince people that adding a slice of bread to their healthy drink would be good idea.
The stunt was orchestrated by Cundari Advertising, and looks to remind people that Dempster’s Whole Grains bread contains the same vitamins and minerals found in fruits and vegetables.
The campaign is supported by sandwich recipes at NaturallyDempsters.ca and features a contest on the Dempster’s Facebook page, where viewers of the video can enter to win $3000 worth of groceries. The brand will also be hosting a Dempsters #BreadJuicer Twitter Party on Thursday, January 24th at 9:00pm.
[via Great Ads]