Contraptions controlled remotely by internet users were one of the trends seen among agency promotions this holiday season. Wieden + Kennedy Amsterdam hosted a series of virtual holiday dinners using monitors attached to robotic dolls; Chicago’s DesignKitchen created the Arduino-powered Holi-Cray-Matic which triggered a snow machine or twinkling lights in the company’s conference room for every 40 tweets that used the #holicray hashtag; while the LA office of Saatchi & Saatchi hosted Nog Pong, where visitors could try to dunk a ping pong ball into a red cup using a robotic arm.
The brave staff members threw caution to the wind and positioned themselves in front of the compressed-air powered snowball cannon, dubbed the Nutcracker 5000. Visitors from around the world queued up over the four hours to take their turn and control of the cannon, while others tuned in to watch the live feed.
Once the snowballs stopped flying, the agency had raised 15,000 for the Make-a-Wish Foundation.