Danish Transit Riders Lose Their Minds for a Ride on the Cool Bus

Midttrafik - The Bus

I’ve been taking train, bus and subway to work and back for nearly 20 years, and I don’t recall that I ever reacted like the characters in this wild over-the-top bus ad for Midttrafik, a transport company that covers the Central Denmark Region.

What makes the bus cool? According to the web site, you can kiss (?), do homework and check Facebook in the luxurious seats. The designer bells ensure that you can get off at your favorite stop, you get your own lane and you can grin at your friends as you whiz by. If you’re in Denmark, let Midttrafik know what you’re favorite cool bus feature is, and you could win a Samsung Galaxy smartphone, Ray-Ban sunglasses, Samsonite suitcase or movie tickets.

The campaign was created by Midttrafik Kommunication, and directed by Marc Wilkins for M2Film.


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