Sacramento hard-rock band the Deftones have been early-adopters of internet technology to stay connected to their fans and it’s paid off. While other rock bands of the late 90s and early 00s have faded from relevance and any measure of success, the Deftones have continued to release new material to a vibrant and eager fan base.
The latest tool the band interactive arsenal is the iPhone photo sharing app Instagram, where they already have over 9300 followers. During their current North American tour they are asking fans to post and tag (#deftones #cityofconcert) the best photos from each tour stop. Each day one photo will be named the “Fan Instagr.am of the day and will be featured on the Deftones Facebook wall. At the end of the tour all featured photos will be entered in a draw for a grand prize of an ESP guitar and 5 runner up prizes of a signed copy of their 1997 breakthrough album ‘Around the Fur’.
The band has a solid and established presence across all the major social networks: their YouTube channel has 36,390 subscribers and millions of views, their MySpace page has 615,533 friends, the Deftones iLike profile shows 423,112 friends, on Twitter they tweet to 84,904 followers, and biggest of all, the Facebook fan page with 1,385,723 Likes.
Bands, like any company or organization cannot be complacent about staying engaged with their fans. They can no longer afford to wait on the chance of one big hit album, instead they must rely on maintaining a loyal fanbase with a long term vision. This is something than bands like the Deftones understand and remain focussed on.
‘You’ve Seen the Butcher’ from Deftones 2010 album ‘Diamond Eyes’.