'Delite-o-matic': How Far Would You Go For a Free Vending Machine Snack?

Fantastic Delites Vending Machine
How far would go for a free vending machine snack?

Would you push a big red button 20 times, 100 times or how about 1000 times? Would you bow down on your knees, do jumping jacks or dance around like the robot?

Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote rice snack brand ‘Fantastic Delites‘ by creating the Delite-o-Matic. A virtual version of the machine is hosted on the Fantastic Delites website. To enter the online version of the promotion, visitors are required to click the virtual Delite-O-Matic 100 times, then suggest new challenges for next appearance of the real-life machine. The more clicks that are accumulated the better the prizes get; from a Roomba for 10,000 clicks to a trip for 2 to a private island in Fiji. Contest is open to residents of Australia and New Zealand.

The real version of the machine made an appearance at Melbourne’s Southern Cross station where people proved how far they would go for a package of Fantastic Delites, including one woman who pressed the red button an incredible 5000 times.

Erik de Roos, account director at Clemenger BBDO Adelaide explained: “We started with the insight that once people try Fantastic Delites, they generally end up buying them. So we were looking for a unique way to get people to taste the product.”

via Ad Pitch, Campaign Brief

Australia

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