Disney Brings Live Characters to Augmented Reality Experience to Times Square

Disney Parks - Augmented Reality in Times SquareNovember 18, 2011 marks the 83rd anniversary of Disney’s Mickey Mouse’s debut in Steamboat Willie in 1928. It also marks the launch of Disney’s ‘Let the Memories Begin‘ campaign. To celebrate both events Disney brought a state-of-the-art augmented reality experience and a whole crew of well-known Disney characters to their store at Broadway and 45th street.

Visitors who stepped onto the sidewalk marker were projected onto the 2000 square foot digital billboard where they could interact with the Disney characters. Unlike other AR experiences, many of the Disney characters were performing live allowing then to interact and respond to the participants on the sidewalk.

Photos of the experience will be captured and emailed to the visitors, elements from the campaign can be followed on Twitter through the hashtag #DisneyMemories.

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