Do You Wake Up as a Bear? New Tempur-Pedic Spot Shows Importance of a Good Mattress

Tempur-pedic Bear

It’s Saturday morning, and if you’re anything like me, getting out of bed on the weekend can be a challenge. A new ad for Tempur-pedic demonstrates the importance of how a good night’s sleep — ideally on quality mattress — can do wonders for your personality.

In the ad two girls tell the story of how they used to live with an annoying bear. The grumpy bear gets frustrated in the grocery store, threatens a referee at the girl’s soccer game and stares hypnotized at the spinning clothes in the dryer. Then one day the bear was gone… watch the ad below.

The ad was created by Minneapolis-based agency Carmichael-Lynch and directed by Mike Mills of the Director’s Bureau.

[via Creativity]

USA

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