ESPN Ad Shows the Dark Side of Making Crazy Bets With Friends

ESPN, Shake on ItI’ve definitely lost more sports bets in my life than I’ve won. However, I was lucky enough to only lose a few dollars here and there. I never had the misfortune to have to mow thea lawn in a dress, get a tattoo of a rival team’s logo, or shave off one or both of my eyebrows.

But not all of my fellow sports fans are so lucky, as illustrated in the latest installment of ESPN’s ‘It’s not Crazy, It’s Sports’ ad campaign.

So remember guys, a gentleman always pays his debt. Think twice before you ‘shake on it’, or next thing you know your ‘friends’ just might be dropping you off in the bad part of town dressed like a baby. Which still might be better than be than living life with as the ‘Fart King’.

The spot was created by ESPN’s agency Wieden + Kenendy.

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