Family Bonds with ‘Sound of Music’ Sing-a-long for Dutch Auto Insurance Ad

Nationale-Nederlanden - do-re-mi

While car fires are no cause for celebration, it’s refreshing to see this family to turn a difficult situation into a fun, bonding experience for everyone. The family gleefully scoop and pass water hand-to-hand, to douse their burning minivan, all the while singing ‘Do-Re-Mi’ from The Sound of Music.

Dutch insurance company Nationale-Nederlanden is using the ad to promote a 100% satisfaction guarantee on their car insurance. If policyholders are not satisfied with how the company handles the claim, they receive 4 months of relief from premium payments.

The ad was created by JWT Amsterdam, directed by Sam Cadman for Rogue Films.

[via Amsterdam Ad Blog]

Netherlands

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