Famous Robots are on the Move in GE’s ‘Brilliant Machines’ Campaign

GE - Brilliant Machines

Last week pictures and short clips of robots began to appear on the Brilliant Machines Tumblr.

A picture of K.I.T.T., the talking Trans-Am from Knight Rider driving down the twists and turns of Lombard Street in San Francisco was shared. Robby the Robot from Forbidden Planet was spotted leaving the Natural History Museum in Los Angeles. Apparently, while we’ve distracted by zombies, South Korean dance crazes and Black Friday sales, the machines were making their move. Or were they?

On Thanksgiving, it started to make sense with the release of the ‘Robots on the Move’ (embedded below) ad. The clip shows the robots; including K.I.T.T., Robby, B-9 (from Lost in Space) and one that kind of, sort of looks like Number 5 from Short Circuit, making their way to GE headquarters where they are joined by Star Trek: The Next Generation android, Data.

The ad was created by BBDO New York, and was directed by Jonathan Dayton and Valerie Faris.

[via FastcoCreate]

USA

Leave a Reply

Your email address will not be published. Required fields are marked *