FedEx Canada Plays Shipping Box Dominoes in Promo Video

FedEx Canada Uses Shipping Boxes as DominoesTo promote their ‘less urgent’ shipping services to the US, FedEx Canada has created a fun video showing a bow-tied Canada Goose in Montreal shipping a miniature hockey stick to a super-cute puppy in what appears to be Miami. Let this be a lesson to those shiftless geese hanging around here in the local parks. “Get a job and stop crapping on the sidewalks!”

The route is represented by hundreds of Fedex boxes being toppled like dominoes. I love the moment where the large cylinder is pushed toward another group of boxes, then the boxes topple in a circle and roll back through the cylinder.

I can’t wait to see the ‘Making Of’ video. I’m curious how just many shipping boxes were used as dominoes, and how many takes were required to get all the effects to work seamlessly.

The ad was created by BBDO Canada.

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