Fiat Brings 500 Abarth to Life Using 13 Naked Models in Body Paint

Fiat 500 Abarth - Body Paint

This week ESPN’s annual Body Issue hit the newsstands featuring striking photographs of nude athletes including and 49ers quarterback Colin Kaepernick, funnycar driver Ashley Force, and 77 year-old golf legend Gary Player among others.

Going along with the theme, Fiat USA’s ad agency, The Richards Group created an ad using the strategically positioned painted bodies of contortionists, artists and models to create what looked like a Fiat 500 Abarth, all under the watchful eye of San Francisco photographer RJ Muna.

This is not the first time this concept has been executed. In the past year Clemenger BBDO created “Body Crash” for the Motor Accident Commission of South Australia, and The I.D.E.A. Brand created human motorcycles for Progressive International Motorcycle Shows.

[via PSFK]

USA

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