When the creative folks at Leo Burnett Madrid were tasked with promoting the Fiat Street Evo they headed out into the streets. They created a smartphone app for iPhone and Android that turned everyday traffic signs into launching pads for an interactive mobile brochure. For example when a Stop sign was recognized by the app it showed the car’s breaking features.
Users around the world can download the app and start scanning traffic signs in their city (it certainly helps if you know Spanish). Download the app and start scanning right away, secret prizes are hidden behind selected traffic signs.
And if you want to take out a Fiat Street Evo for a spin the app will use your location to find the nearest local Fiat dealer… in Spain.