Ford and ScanBuy have teamed up to launch the Ford Focus Hunt during Internet Week New York. People attending will have the chance to win Ford’s IWNY Prize Pack, including two tickets to the Webby Awards, a suite in the Roger Smith Hotel and a ride to the Awards in a 2012 Ford Focus (I suppose, it beats a cab).
To win the prize package, IWNY attendees will have to track down (according to the website you just have to find the IWNY Booth) and scan five QR codes to unlock special badges using their ScanLife reader.
When unlocked each of the badges highlight a feature of the 2012 Ford Focus. The badges were designed by New York graphic designer and illustrator Matthew Langille.
One beef I have is the relatively long form asking for not only my name and email, but my full address and phone number as well as opt-ins for future communications. After seeing the simplicity of the Mobio app entry form for the Top Chef Canada contest I posted about yesterday, this seemed like a bit of a step backward.