Dozens of brands like Starbucks, Pepsi, Red Bull are using Instagram to share behind-the-scenes photos with their followers, others such as Ford Europe are using the popular photo sharing app as a photo contest mechanism.
The Fiestagram campaign celebrates new technology found in the 2012 Ford Fiesta, including rear-view mirror camera, keyless entry, and MP3 and USB connectivity. Each week the panel of judges review the entries to determine which Instagram photographer has created the most original and relevant interpretation of the car’s feature. There are weekly prizes and grand prize of a new Ford Fiesta Titanium.
The panel includes editorial photographer James Day; Philippe Gonzalez, founder of Instrgramers.com; Scott Monty, Ford’s Digital & Multimedia Communications Manager and Luca Anania founder of @photooftheday.
The #Fiestagram hashtag contains nearly 12,000 photos.
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I am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.