One of the most challenging parts of getting my driver’s license was the parallel parking test. Where I grew up in Nova Scotia there was little need for this driving skill unless you had to park a tractor between two cows. Since I’ve been living in urban environments my parallel parking skills grew to be pretty solid, however I also learned the stress involved in finding a decent parking spot on the street.
In Paris, like most large cities, great parking spaces are rare and hard to find, so drivers will do whatever it takes to fit into one when they find it. To promote theit Active Park Assist, Ford of Europe installed a giant pinball game on a building above an open parking spot, and programmed the bumpers of the cars in front and behind to react like pinball bumpers.
The creative for the pinball parking experience comes from Ogilvy & Mather Paris, with production by Moonwalk.