Forget DeLoreons; Volkswagen UK Sends Time Travelers to 1976 in Golf GTI

Volkswagen Golf GTi 35 Anniversary Tim TravelIn 1976 Jimmy Carter defeated Gerald Ford to become US President; the Cincinnati Reds swept the Yankees in the World Series; moviegoers lined up to see Carrie and Rocky at the theatres and Paul Allen and Bill Gates first registered Microsoft as a business. Meanwhile in Wolfsburg, Germany, Volkswagen engineers were readying the original Golf GTI for its June debut.

To celebrate the 35th anniversary of the Golf GTI in June 2011, Volkswagen has released the limited Golf GTI Edition 35. To promote the Golf GTI in the UK, Volkswagen has launched a fun campaign featuring the GTI and test driver and engineer Thomas and Alexander. With plenty of inspiration from ‘Back to the Future’ but no flux capacitor in site, the two drove their GTI Edition “back in time” (yes, I am making double quotes) in front of a crowd of special guests. The two then arrived seconds later in 1976 Wolfsburg to the amazement and curiosity of the original Golf design team.

More videos will be posted soon at the Volkswagen UK Facebook page as the two continue their time travels.

Thomas and Alexander took a few minutes to create a Spotify playlist from 1976 including songs by Fleetwood Mac, ABBA, Thin Lizzy, Boston and of course ‘Play That Funky Music’ by Wild Cherry.

The campaign creative comes from DDB UK, the live event and videos are produced by Passion Raw.

Via The Drum

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

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