Gatwick Uses Soundcloud to Share Fairytales with Young Fliers

Gatwick FairytalesGatwick Airport is the second largest international airport in London, with 33.6 million passengers passing through it’s two terminals. With so many families move through the airport this summer, Gatwick is leveraging social audio platform Soundcloud to provide a series of audio books to help entertain kids during the long waits before their flights.

The Gatwick Fairytales Soundcloud channel features audio for 10 well known classic fairy tales including The Ugly Duckling, Little Red Riding Hood and Rumpelstiltskin. The most often played fairytale by far is Goldilocks and the Three Bears.

In addition to the classic stories, Gatwick is also asking other authors who want to participate to send their story to creative.thinking@gatwickairport.com. There’s more information about the criteria for the stories at Gatwick’s Tumblr. The Soundcloud channel features two stories so far ‘Kiss Kiss Jellyfish‘ by Amy Oriani and a 34 minute extract from the novel ‘Kip Doodle and the Armchair of Lost Dreams‘ by Simon Forward. A new story will be recorded and released each week until the end of the summer.

Credit for the project goes to London’s The Rabbit Agency.

UK

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