The September issue of Glamour features an issue-wide test of SnapTags; Spyderlynk’s 2D mobile barcode technology used by such companies as Toyota and Office Depot. SnapTags are featured on 25 pages of the issue including ads for Lancome, Bebe, Land’s End and Smashbox as well as special deals on Tommy Hilfiger, Calvin Klein and French Connection.
Other SnapTags will link users to exclusive sessions featuring cover model Rihanna, Andy Cohen, Kate Bosworth and the Kardashian sisters, where they’ll answer questions on the Glamour Facebook page.
To scan and manage all the scans, readers are instructed to download the Glamour ‘Friends & Fans’ Android or iPhone app. The app contains instuctions, the SnapTag scanner and an special section to save the links to coupons and content for future reference.
A quick flip through the magazine (you know I’m always looking for style tips) shows that other advertisers are also using other 2D mobile barcode technologies including Tissot, MissMe.com and Merle Norman who are using QR codes. Garnier, Style & Co and Revlon are using Microsoft’s Tags to link users to additional content.
Glamour explains they don’t have plans to extend the use of the SnapTag in the October issue. It’ll be interesting to see if this use of 2D barcode technology will help push it to more widespread use by the public.