Gorillaz' Artist Jamie Hewlett Creates Characters For Absolut Spirit of London Campaign

Jamie Hewlett Creates Characters to Life for Absolut Spirit of LondonEarlier this year, Absolut released The Spirit of London in a Limited Edition bottle illustrated by Gorillaz and Tank Girl artist Jamie Hewlett. Now, Absolut has launched a special microsite where visitors can explore the back-stories of four of the characters featured on the bottle illustration.

The Absolut Spirit of London website features Karl Bugle (1987), a seller of fine clobber (had to look it up) for the distinguished gent; Ernest Scrubbs (1855), a Victorian-era entertainer of; Suzi Q (1966), a swinging 60s fashionista and Perry Lloyd (1964), a cool ska cat.

UK visitors who can complete the challenges in each of the character’s eras can win a signed and numbered print and limited edition glass featuring that character. A lucky Grand Prize winner will receive a complete set of glasses, 7 signed and numbered individual prints and a special edition bottle of ABSOLUT London vodka.

The site was reated by London agency Holler.


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