New Zealand hardware store Mitre 10 and ad agency DraftFCB are helping customers celebrate Valentine’s Day by demonstrating how to create DIY love songs using just a handsaw and a bow, or even a plastic coat-hanger if that’s all you have.
Demonstrating his musical skills in the video is Auckland retiree and 2-time saw world champion Alan Pitts. Pitts first heard the haunting sound of the hand saw on the radio in the 1930s, inspiring him to develop his own virtuosity over 70 years, even playing with the New Zealand Symphony Orchestra in Tim Finn’s ‘The Saw and the Tree’.
I would have loved to see this campaign expanded to encourage saw-playing contributions from customers, store managers and employers. As for music selections, I would suggest “I Saw Her Standing There”, “The First Time Ever I Saw Your Face”, or as suggested in the video, anything by The Carpenters.