HarperCollins Canada has launched an augmented reality experience in conjunction with the launch of Kenneth Oppel’s latest young adult novel ‘This Dark Endeavour: The Apprenticeship of Victor Frakenstein’.
The large bookshelf installation pictured here can be found at Indigo locations in Toronto (Eaton’s Centre), Vancouver, Victoria, Edmonton, Calgary and Ottawa. Android users can use the ‘This Dark Endeavor’ app to scan the shelves looking for the mystery book that will bring the animated secrets to life. Smaller posters and bookmarks that also trigger the AR experience can be found at more than 300 other locations of Indigo, Chapters and Coles Bookstores across Canada.
When I visited the installation at the Indigo Books store at the Eaton’s Centre in downtown Toronto, I was disappointed that the two available Android phones were out of commission. One was waiting for a software update and the other had been unplugged and the battery was dead (I own an iPhone and I was without my Android toting friends). Thankfully, I was able to experience the AR on Kenneth Hoppel’s web site using my laptop’s webcam and a printed marker.
The project was brought to life by the Toronto office of Dentsu.
The ‘Dark Endeavor‘ app is available as a free download in the Android app Market.