Air New Zealand has become well-known for their creative flight safety videos including one featuring flight crews wearing just body paint and another with fitness guru Richard Simmons (who thankfully was wearing real clothes).
Air New Zealand’s latest safety video (embedded below), features a flight crew and plane cabin full of characters from the upcoming movie ‘The Hobbit: An Unexpected Journey‘, including Peter Jackson, and author J.R.R. Tolkien’s great-grandsons Mike and Royd Tolkien.
The video is part of Air New Zealand’s sponsorship partnership with The Hobbit, which includes the (temporary) re-branding of the Airline of Middle-Earth.
Viewers should watch for the Elvish script, then enter to win a trip for two to New Zealand, which includes a tour of the Hobbit movie set, a visit to the Weta Cave, and double passes to the movie premiere of ‘The Hobbit: An Unexpected Journey’.