At Empreinte l’Atelier lingerie, curious passerby are being stopped in their tracks by what appears to be a lingerie model in the shop window. The masked model appears in the Paris store window in a burst of stars, strikes a pose or two and then disappears again.
The technology used is likely very similar to that used to create the illusion that the late rapper Tupac Shakur was performing onstage with Snoop Dogg at Coachella. It that case, animation created by Hollywood special effects studio Digital Domain, was projected onto an angled sheet of mylar foil, known as Musion Eyeliner. These experiences are best described as a ‘holographic illusion’ rather than a hologram.
These illusions are actually an updated adaption of a 19th century magician’s trick known as ‘Pepper’s Ghost‘, which used hidden rooms, reflections and special lighting to achieve it’s effect.