The campaign challenges the five (dare I say ‘Pintervention’?) to take a 24-hour ‘Pintermission’ from the site in exchange for $500 (no questions asked). Honda suggests that they get out and visit the places, try the products or do the things that they are collecting images of. So far, they have responded with pins suggesting trips to Hawaii, San Francisco and London.
A few other car companies are setting up Pinterest pages, but none have been as creative as Peugeot Panama, who created both puzzles and a narrative across their pinboards.
The Pintermission campaign was created by Santa Monica agency RPA.