Every year on July 20, Argentinians celebrate El Día del Amigo, Friends Day. Teacher, musician (and dentist) Enrique Febbraro came up with the idea to celebrate Friend’s Day in Argentina after seeing the world come together in 1969 to observe man’s first steps on the moon. Friends day is also celebrated in Brazil and Uruguay on July 20 and July 30 in Paraguay.
Huggies and Ogilvy & Mather Argentina came together to create a special event for Friends Day, designing a special crib so that two newborns could spend the special day together. The event took with the support of the babies’ parents, as well as the obstetricians and nurses of the Bazterrica Clinic in Buenos Aires.