This is a couch-potatoes dream. If you have DirectTV CH 111 and at least 5 minutes of undivided attention you can earn a free Whopper simply by watching a juicy burger slowly rotate on your TV. If you want two burgers, go double or nothing and watch for an additional ten minutes. Feeling extra hungry, go for it and watch for another 15 minutes and you’ll get three burgers.
The only drawback here (besides wasting your time staring at your TV) is the method for receiving a coupon. Once you have earned your free Whopper you must agree to share your address with Burger King who will then mail you… yes, I said mail, as in a printed coupon delivered to your door.
A missed opportunity for mobile
This would have been a great opportunity for a mobile experience. At the end of each segment a unique code could appear (or a visual ID such as a QR code), which the viewer could then text to a shortcode associated with the campaign. The coupon could then be returned to the user by SMS and then scanned at a nearby Burger King restaurant.
Digital Buzz reports that Burger King have already given away over 50,000 burgers this week. Considering they have to physically mail the coupons, using a mobile solution for instant redemption would have saved a lot of postage charges.
Or, How about some Rotisserie Chicken?
Swiss Chalet has had a similar channel takeover running in Canada on Rogers Cable CH 208 called the Rotisserie Channel. Promotional codes are supposed to appear on the screen every so often, however the only message I see directs me to the Facebook page for details on current promotions.
Did I mention I was getting hungry? And, if someone knows of an effective solution to replace all those takeout brochures laying around my place please let me know.