Next time you’re down in the subway waiting for your train to come, consider how comfortable it would be to live there for a week. Well, that’s exactly what IKEA France is doing for five people in a Paris subway station starting on Monday.
Roommates Jeanne, Audrey, Anis, Lucie and Benjamin will be living in public all week in a specially built 54 square meter apartment constructed on the subway platform at Auber Station.The 5 will demonstrate how IKEA can optimize a small space and make it a comfortable living space for anyone. Each day the highlights of their adventures will be posted at YouTube.
Once they’ve left the apartment on Saturday, they’ll turn it over to a lucky IKEA France Facebook fan and their 12 friends for a great end-of-the-week party
The campaign was created by Paris creative agency Ubi Bene.