John Lewis’ Christmas Ad Follows Snowman on Epic Shopping Journey

John Lewis Christmas Ad - The Journey

UK department store chain John Lewis is out of the gate early with their 2012 Christmas ad. The ad follows the quest of a snowman who one morning mysteriously disappears, leaving the snow-woman behind as he heads off on an epic (but very slow) journey over mountains, through flocks of sheep, across streams, over highways and past raucous gangs of snowball-throwing . The special purpose behind the quest is finally revealed upon his return on Christmas morning.

This year’s ad features a remake of Frankie Goes to Hollywood’s classic ‘The Power of Love’ by English singer-songwriter, Gabrielle Aplin. John Lewis ads from past Christmas’ since 2008 have featured versions of other classic songs, including Slow Moving Millie’s (Amelia Warner) rendition of The Smiths “Please, Please, Please, Let Me Get What I Want” in 2011, Ellie Goulding version of Elton John’s “Your Song” in 2009 (which went on to reach #2 on the UK singles chart), 2009 saw Taken By Trees record Guns n’ Roses’ “Sweet Child O’Mine“, and in 2008 Matt Spinner performed the Beatles’ “From Me to You“.

‘The Journey’ was created by adamandeveddb.

UK

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