I count myself lucky that my dad didn’t stroll around the house in his underwear when things heated up in during the summers. I do, however remember being at friends houses and seeing things that well, still shake me to this day. I had no idea that briefs came in green, yellow and brown.
What I mean to say is “Thank you Dad”.
Those experiences have led me to carefully maintain the quality of my rotation of underpants, quickly removing the worn ones and bringing in fresh recruits. But enough about me and my underwear.
However, this campaign from Argentina featuring a number of ‘dads’ working and relaxing around the house is not trying to sell underwear. The campaign is, in fact, promoting BGH air conditioners, which hopefully will keep dads cool, calm and their dad stuff covered up with pants.
The ‘Dads in Briefs’ campaign was created by Buenos Ares agency Del Campo Nazca Saachi & Saatchi.