This week in London, Kellogg’s launched a social media twist on the concept of traditional product sampling. A pop-up store dubbed the ‘The Tweet Shop’ has been opened in Soho on Meard Street. The brand is giving out boxes of new Special K Cracker Crisps free to customers in exchange for a tweet.
People were free to create their own tweets, but the brand posted three at the pop-up store for anyone who was stuck.
The Tweet Shop was put together by experiential agency Slice.
[via The Grocer]