Kraft Wheat Thins Partner with Six Flags for RFID Rollercoaster Check-ins

Kraft Wheat Thins - Six Flags: The Boldest Check-inThis August Kraft Foods has partnered up with Six Flags to promote Wheat Thins two newest flavours, Spicy Buffalo and Zesty Salsa.

Throughout the month Kraft asked fans to upload their best rollercoaster faces ton Instagram using the hashtag #coasterface. The top 10 photos with the most Instagram ‘Likes’ each week won 2 tickets to any Six Flags Theme park.

This weekend visitors to Six Flags Theme Parks had a chance to make real coaster faces by participating in “The Boldest Check-In”. Staff positioned near the rollercoasters at Six Flags Magic Mountain in Los Angeles (on the Goliath roller coaster), Six Flags Great America in Chicago (American Eagle roller coaster) and Six Flags New England in Springfield, Mass. (Cyclone roller coaster) are using iPads to register riders and link their social networks to a special RFID-embedded wristband.

A special RFID checkpoint installed just before the first drop automatically posted a check-in to rider’s Facebook profiles. The first 100 riders at each park who were automatically checked-in get to ride the rollercoaster again.

The Boldest Check-In campaign was created by AKQA, with live event RFID solutions from Intellitix.

[via Marketing Daily]

USA

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