French car-maker Peugeot is promoting their new 208 model with an interactive video where the viewer decides on the next move for the (nude) main character. Let’s hope viewers aren’t too offended by watching the main character’s pixelated private parts and bare ass. The execution is part of the ‘Let Your Body Drive’ campaign where the car is represented as a natural extension of the driver.
In the opening scene the main character is caught cheating on his girlfriend; as she discovers the other woman hiding in her closet the video pauses and the viewer is asked to choose ‘Yes’ or ‘No’ to whether to ‘Let Your Body Drive’.
If the viewer chooses no, they are directed to another video featuring an alternative ending where they’re told that they’ve made the wrong choice. To continue the adventure the viewer can click back to the main storyline to continue.
If the viewer chooses yes, they’ll move on to a series of other adventures until the main character finally ends up on TV commercial set where he scores a fancy suit and eventually reunited with his girlfriend. For some reason his cheating has been inexplicably forgiven, and they drive off for a night out in his Peugeot 208.
The ‘Let Your Body Drive’ campiagn was created by Euro RSCG.