The typical way that car companies have promoted their Hybrid cars is to stress their eco-friendliness.
Recently Lexus Italy challenged that way of thinking by inviting a group of potential customers out for a ride-a-long with a race car driver. The customers were even wired-up with heart monitors to see if they could keep their heart rate under 120 bpm while getting the ride of the lives. They couldn’t.
After viewing the video and seeing heart rates approaching and passing 190 bpm, I realized I had no idea how to calculate by maximum heart rate.
According to the Ontario Ministry of Health the method to calculate your maximum heart rate (MHR) is to subtract your age from 220 for men and 226 for women. For exercise multiply your MHR by 0.55 to get the lower exercise range and by 0.7 for the high range.
The experience was created by Saatchi & Saatchi Milan.